Growing Without Schooling Essay

Homeschooling is a realistic alternative or replacement to tuition institutions. In conformity with your land laws as regards this make of indoctrination, children about and learn under the parent’s supervision free essays on the canterbury tales. Homeschooling is currently a hot social issue because of the major increase of homeschooled American children in the last decade. There are two major opinions on this issue: parents who believe they have a right to choose how their children are educated and those who believe that children need to be socially stimulated and that educators can instill patriotic values that cannot be taught in the home arena. Many parents insist that children can learn more easily at home, in an environment where disruptions are few and parents can teach children one-on-one. Homeschooling is a realistic alternative or replacement to tuition institutions. In conformity with your land laws as regards this make of indoctrination, children about and learn under the parent’s supervision free essays on the canterbury tales. Homeschooling is currently a hot social issue because of the major increase of homeschooled American children in the last decade. There are two major opinions on this issue: parents who believe they have a right to choose how their children are educated and those who believe that children need to be socially stimulated and that educators can instill patriotic values that cannot be taught in the home arena. Many parents insist that children can learn more easily at home, in an environment where disruptions are few and parents can teach children one-on-one. Enrolling In Online Home Schooling The Easiest Way The number of parents that choose to enroll their child online for home schooling is expanding. Its popularity among other parents and parents-to-be is vastly increasing. Some parents want it because it is more convenient when it comes to the financial aspects. Some parents do not have enough money to be able to send their children to private schools. 5 Advantages of Homeschooling What makes homeschooling better than traditional schooling? Lately, there is a rising trend in families choosing to homeschool their child than send their child to a traditional educational institution. // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return "studymoose.com"},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf("http")==0){return p}for(var e=0;e

Medical Pluralism Essay

Despite being very different countries, Africa and Australia share a phenomenon termed medical pluralism. This form of health care is indeed pluralistic as it â€Å"consists of the totality of medical subsystems that coexist in a cooperative or competitive relationship with one another† (Baer 2004, p. 109). Although medical pluralism is not recent by any means, it is still used differently in various cultures around the globe. This essay will first describe the array of healthcare strategies that form different cultures’ pluralistic health care systems and how these cultures choose which path to take. As well, both the advantages and disadvantages to this approach will be explored through select case studies. Finally, a glimpse of issues regarding the future of medical pluralism in Australia will be looked at. According to both Baer (2004) and Quinlain (2011), anthropologists divide treatment options into three categories: the professional sector, the popular sector, and the folk sector. The professional sector, or rather biomedicine or even western medicine, includes those that obtain formal training. This form of treatment was established in the 1900’s based on scientific reasoning with an emphasis on pathogens. Even though biomedicine has become more dominant over the other categories in industrialized societies with large bureaucracies and legal systems (Quinlain 2011, p. 394), popular medicine, or natural medicine has been around for the past 10,000 years (Schwager 2012). Approximately 70-90% of health care takes place in popular medicine, making it the most commonly used (Quinlain 2011, p. 394). This broad range of treatment can take on the form of special diets, over the counter drugs, herbs and other home remedies. Popular medicine is different than that of the folk sector, which includes those individuals that obtain talents, information passed down from ancestors and special training. Baer (2004) asserts that the different medical systems are placed into a hierarchy based on class, caste, racial, ethnic, regional, religious, and gender distinctions, where biomedicine is the most prestigious and folk medicine is the least. However, in some cultures around the world, the treatment option can be based on convenience, accessibility, religious views, and knowledge of home remedies. In the case of a man named Shosi in Kenya, as explained by Beckerleg (1994), a number of therapy choices were available, but the Islamic movement and economic change created restrictions. Locals were lead to reject treatments of those who offer sorcery. Shosi instead exhausted medical pluralism until he found a treatment that worked for his severe fever. He first started with home remedies, then moved to poorly understood drugs of western medicine but only found relief through a local Halali Sunna leader that practiced a form of folk medicine using plant materials. Fortunately for Shosi, he had different medical treatment options available to him. Since biomedicine is practiced more in western society, those in places like Kenya and Africa do not always understand the scientific background of it. This has a negative consequence on medical pluralism as two treatment options can contradict each other. A situation in Cameroon, Africa reflected this scenario. Medical doctors informed patients that their diabetes was a life sentence, but patients had false hope when the indigenous healers assured their diabetes could be cured. Awah and Phillimore (2008) described a situation in Cameroon of a patient with previously diagnosed diabetes that sought treatment at a local clinic for what she thought was typhoid. She told the doctor her diabetes was already treated and cured so she stopped taking the prescribed medication. There was a mutual frustration since â€Å"she believed the doctor was ignoring her real health problems, while he could not get her to accept that her symptoms were a consequence of her poorly managed diabetes† (Awah and Phillimore 2008, p. 485). Thus, this approach of medical pluralism led to a conflict with different medicines. Another example of a repercussion from using medical pluralism was seen in Tanzania. Kamat (2009, p. 54) wrote a case study describing how a woman named Fatumas took her daughter to see the local Zaramo healer. She informed the doctor that her daughter has been crying constantly throughout the night and waking up convulsing for which he prescribed medicine for. However, she failed to tell him that she was giving her daughter over the counter drugs for a fever. With her misunderstanding, these two symptoms were actually signs of the same illness, which required a single treatment, rather than the two different ones. Kamat (2009, p. 55) described, â€Å"In her pragmatic quest for therapy, Fatuma had routinely combined elements from diverse and even contradictory medical traditions. Fatuma thought she was dealing with two different illnesses†. Although there were these few cases where medical pluralism did not work to one’s advantage, there are cases where using different medical treatments is advantageous such as the previously described situation of Shosi and also in Papua New Guinea. Here, medical treatment is at a lower cost than the local traditional healers since it receives funds from the government (Macintyre et al. 2005). Many locals first visit the local clinic, but in some cases need to resort to the local healers. The healer called Motkel successfully provides treatment in her village by using traditional herbal medications alongside biomedical treatment. Motkel works with cranial trepanation, a standard form of treatment in Papua New Guinea. She also believes that by alleviating symptoms and healing patients her work is analogous to medical doctors. This form of pluralism seems to work for the locals, even though it may not in other areas of the world. As previously stated, many people rely on natural medicine. That being said, natural medicine is a large part of the medical industry as 57% of the 150 drugs on the market contain at least one plant product (Schwager 2012). However, at the time Schwager’s article was published, a group of Australian doctors and scientists were fighting to remove alternative medicine degrees from the local universities. They declared that, â€Å"alternative medicines are making Australia look bad and trashing the universities reputation† (Schwager 2012). However, this could just be the next attempt to persuade the public in to choosing biomedicine over natural medicine. Natural medicine still fights to prove it is not â€Å"quackery† despite being the most popular treatment in the world. Medical treatments vary around the globe, but are still shaped around the three categories of professional, folk and popular medicine that when used in conjunction, create what is termed medical pluralism. This broad term helps us understand health care systems and health care seeking behaviours within specific cultural contexts. The process of seeking medical treatment depends on the availability, convenience, and religious views amongst other factors in each culture. In some cultures this approach of medical pluralism works to one’s advantage, but in others, can have various consequences as seen through each example provided in this essay. Biomedicine shows dominance over popular medicine and continues to test the ladder that is still widely practiced. Popular medicine, however, still stays part of the pluralistic setting.

Life Style Sciences Essay Example | Topics and Well Written Essays - 1000 words

Life Style Sciences - Essay Example As the report declares if statements as the following are readily made by the EPA one wonders why some products are still available for home use. "In addition, some literature suggests children with asthma may be affected by other pollutants found in schools from such sources as un-vented stoves or heaters and common products such as cleaning agents, perfumes, and sprays." (EPA) At the same time, under their section "Asthma and Indoor Environments," you'll read: "Learn more about factors found in the indoor and outdoor environment that can cause, trigger, or exacerbate asthma symptoms and what you can do to reduce their impact. You might be surprised by the list of common environmental asthma triggers and how simple it can be to eliminate them from your environment." This paper stresses that children can be exposed to a number of air pollutants that come from sources inside homes, schools, and other buildings. Indoor sources include combustion sources such as gas stoves, fireplaces, and cigarettes; building materials such as treated wood and paints, furnishings, carpet, and fabrics; and consumer products such as sprays, pesticides, window cleaners, and laundry soap. Indoor air pollutants also can come from outside, as air pollution penetrates indoors. Information on the toxic effects of air pollutants from indoor sources indicates that they could pose health risks to children.

Powerpoint on Universal Studios Hollywood Park (see other instructions Presentation

On Universal Studios Hollywood Park (see other instructions ) - PowerPoint Presentation Example The company went to receivership and Standard successfully obtained only to lose it two decades later to the MCA (Sehlinger, & Testa, 2011). The company has since diversified to the international platform. The entertainment company serves almost all ages in the global society through the production of the most appropriate films that each age may deserve. The movies sell globally across different cultures and political systems because of its approach to customization to ensure that ethics are not contravened whatsoever (Sandler, 2008). The Universal studios based in Orlando which own a water park establishes the best local example the company’s entertainment approaches. The company ensures that entertainment services are the key to drawing visitors to its services which include hospitality services (Sehlinger, & Testa, 2011). The company’s management ensures advertisement throughout different geographic and demographic segmentations with precise emphasis of the benefits accruable from visiting the studios or using its products (Wallace, & Adams Media Corporation, 2004). These approaches target both local and international clients (Plunkett, 2007). The American based and one of the oldest entertainment production companies has its headquarters at Hollywood. However, over the last half a century, the company diversified accordingly to different markets in the United States of America, central Europe, and south East Asia (Enz, 2010). These effects date from the initial owner ship of the Laemmle’s family, to the receivership by Standard to the current ownership. The US authorities implement stringent approaches to regulating ownership and decision making processes of the media industry. Therefore, Universal studios fall under the acts thus; only 20% of the shares may be sold to the foreign investors, although the authorities may withhold such measures if the increased foreign investments shall benefit the indigenous

Fashion Designer Parts 3 and 4 Essay Example | Topics and Well Written Essays - 1250 words

Fashion Designer Parts 3 and 4 - Essay Example The essay "Fashion Designer Parts 3 and 4" examines the role of fashion designer. Performance appraisals are not a kind of lecture that the supervisor gives to the workers. This kind of a meeting comprises of two-way communication, where the supervisors can enhance the efficiency of the workers not only by giving them feedback of their performance, but can also make the employees understand in which fields they can improve and how. Here the worker’s listening abilities are tested and it also provides the employees with an opportunity to seek any clarification they have regarding work. There are two methods to evaluate job performance of fashion designers, which can be measured using Barscale. Always ensure the availability of fabrics and apparels to facilitate the outline drawn previous to the commencement of the design production. They direct and coordinate the activities of personnel in â€Å"drawing, pattern making and sewing divisions† (Fashion Designer, n.d, par.8) to ensure the reflection of actual thought process of the designs created. Keep a keen eye on the changing global fashion trends and always remain updated with the latest trends. Usually draw inspiration and generate conceptual designs to propose extremely unique products. Occasionally provide direction and coordinate activities of personnel to produce original designs. Usually is aware of the changing fashion trend, but fails to be in synchronization with global design trends, pricing and preferences. Sometimes offers absolutely unique products.... Usually is aware of the changing fashion trend, but fails to be in synchronization with global design trends, pricing and preferences. Satisfactory: Sometimes offers absolutely unique products to the market by creating new designs, but often fails to keep abreast of consumer preferences. Outlines the designs to be created but does not ensure the availability of fabrics and apparels required for the production. Poor: Poor direction and coordination of activities of personnel. Fails to develop marketing strategies required to penetrate into new markets as well as lacks creativity and innovation in designs? 2. Behavior: Proper Communication with Supervisors, Peers and Customers Regarding Design Ideas, Establish and Maintain Customer Relationship Excellent: Always communicates with supervisors, subordinates and also with the clients of the organization. Designers often take advantage of the information gained from the discussions and knowledge regarding fashion to produce unique designs. Frequently coordinates with clients to get an insight into their tastes and preferences as well as get an idea about their outlook on the designs and make any alterations required as per their demand and also maintains excellent relationship. Better: Usually provides sample garments to display at fashion shows, but little communication with the supervisors, subordinates and clients. Better utilization of the information attained from the discussion with various groups, however a less preferences is given for the customer’s tastes and choices. Good: Sometimes there is communication with the supervisors, subordinates and clients, but mostly failure to make use of the information obtained from discussion. Provides sample garments for exhibition at fashion shows, often fails to

Managers should adapt their leadership style according to the context Essay

Managers should adapt their leadership style according to the context. Discuss - Essay Example he or she might inspire or motivate the employees or followers towards his decisions thereby amplifying their level of performance and devotion towards the assigned tasks. This might prove effective for both the manager as well as the organization to enhance its reputation and brand image in the market among other rival players (Northouse, 2010, pp. 768-781). This essay is divided into three parts that mainly highlights the importance of leadership and the types of leadership style. Along with this, it also highlights the reasons for which, a manger need to get adapted to situational or different leadership styles so as to manage the impacts of the situations in an effective way. Finally it is concluded with a conclusion at the end of the essay. Leadership is a style that is used to influence other followers or employees to get attracted towards the decisions and actions taken or implemented by a leader or manager. With the help of this style, a leader or a manger very easily motivates or inspires others to enhance their level of performance and devotion towards the assigned jobs or tasks. As a result of which, the level of productivity of the organization gets enhanced resulting in amplification of its brand image and market share in the market among others. Therefore, it might be clearly stated that, in this age of competitiveness, an organization may retain its sustainability and competitive position only if an experienced and tactful manager or leader is present within it. Otherwise, it may not be possible for the organization to cope up with varied types of business challenges such as oil hick, recession, excess attrition, employee conflicts and many others. All individual may not comprise of the inherent quality of being a leader, but might attain such a position through vigorous experience and talents. However, in order to do so, it’s extremely essential to know about behavioural, situational and contingency dimensions of leadership. Among all these

Developing the Artisan Teacher Essay Example | Topics and Well Written Essays - 1000 words - 1

Developing the Artisan Teacher - Essay Example One of the responsibilities of a school administrator is to provide support to the school. Therefore, one should be familiar with the school resources so that he can quickly provide support to both teachers and students. Administrators also plans, manages finance and are always the first face of the school to a new visitor. He should, therefore, be kind, humble, honest, trustworthy and one that is willing to go the extra mile for others. A teacher is a very instrumental person in a student’s life. His teachings are embedded in the students’ mind. Therefore, every teacher should ensure he promotes values, skills and talents in his pupils’. A teacher who has a one on one time with his student is likely to be more influential and impactful than the one who does not have such time. He can also quickly identify each student’s strength, weaknesses, and talents. For maximum coordination and impact, a class should have a few students. Teachers are unable to manage relatively large classes and thus have a poor result and performance. Quality education is as a result of a well-analyzed topic and a teacher’s ability to share the knowledge in a manner that the students will understand best. However, each teacher has a unique way of teaching. Different approaches may bring optimal results depending on the environment, the students and the situation at hand (Tuck, 2012). A teacher has the mandate to identify skills amongst his student. He should create an environment and tasks that propel the students to bring out their natural skills (Olszewski & Thomson, 2015). The teacher should then attentively and deliberately watch the students as they engage in the different activities so that he can be able to identify what every student is gifted at. Then, he can create more opportunities for each child to develop in the area that they are good at (Ornstein, 2015). An external person listens to a teacher teaching and picks his key strengths

International business Essay Example | Topics and Well Written Essays - 500 words - 10

International business - Essay Example It means the values reflect the country’s ideologies of democracy after coming from a Civil War and their Muslim dominated populace at approximately 71.3 percent. Christianity follows closely at 20 to 30 percent of total population meaning religious violence is hardly witnessed in the country. On that account, most of above cultural analyses often result to various opportunities such as encouraging ethnic tolerance between citizens who still bear fresh memories of the Civil War. Other opportunities include fostering an African identity and nationalism to promote virtues such as honesty, trust, and love (Duncan et al 133). However, there are also threats that could be orchestrated by aspects of culture in terms of religion domination that could erupt into sectarian violence to another ethnic conflagration. Another imminent threat entails backward beliefs that fail to integrate emerging changes occasioned by technology and globalization as noted with the country’s immense potential. Geography and climate are vital factors for anybody with prospects of establishing any international meant to attract a global clientele. In Sierra Leone, for instance, with its location at the west coast of Africa has lowland plains, which harbour forests, farmland, and bush. It implies that the country’s weather is moderate for exploring opportunities such as creation of different forms of infrastructure. On that note, infrastructure entail passable roads and railway lines that can facilitate transport of goods and services. Another opportunity involves the forest-savannah ecoregion that equally supports a business that can thrive in tropical areas such as Northern parts of Sierra Leone. Unfortunately the geographic and physical parts of the nation have also elicited numerous threats for potential investors particularly for doing international business (Haggett 108). Unsustainable

Child perpetrator of violence Case Study Example | Topics and Well Written Essays - 2500 words

Child perpetrator of violence - Case Study Example This is a case that happened to twenty six year old Corey Deen Saunders who experienced chaotic childhood and currently serves a life sentence in prison for perpetuation sexual abuse to a six year old boy. Corey Deen Saunders and family history Corey Deen Saunders is a 26 year old man serving a life sentence in prison after abusing a six year old boy in a library. He is mildly retarded and suffers from attention deficit disorder. He had serious psychological problems and turned from a victim to a predator that sexually preyed on young boys. Saunders really liked younger boys, especially those between six and twelve years and always gave excuses to be around and hang out with them. As he grew up, his behavior became conspicuously sexual and all his remarks on boys were sexual in nature. Saunders also sexually fantasized a lot about younger boys living in his neighborhood. He admitted to having more than four hundred sexual fantasies that involved younger children in school. At one poi nt, he contemplated raping and murdering a specific ten year old boy in school. In April 1999, Saunders tried to aggressively win over a twelve year old boy to have sex with him. As Corey Deen Saunders grew, he became sexually compulsive towards younger boys. Saunders’ compulsive sexual behavior eventually landed him in prison following unsuccessful rehabilitation. His real problems began when he sexually abused two children below his age. This is because he had serious psychological problems. Saunders overtly sexual behavior was not corrected at Stetson school and he continued making sexual advances to younger boys. He stole boys under wears and hoarded them. In September 1999, Stetson school found it extremely difficult to contain Saunders and it was decided that Saunders was becoming hazardous to younger children and was transferred to North Carolina’s treatment facility. However, Saunders was transferred to Top East Emergency Shelter in Taunton instead. Saunders es caped from the facility on December 30, 1999 and was found by police some hours later walking barefoot in the streets of Taunton. After escaping from Top East Emergency Shelter he was never readmitted and the Department of Social Services instructed the police to take Saunders to a foster home in Attleboro. Neither police nor the Department of Social Services informed the woman at foster home that he young man had serious psychological problems. As a result, the woman manager did not take extra measures to protect other children from his sexually compulsive behavior. Consequently, Saunders sexually assaulted a seven year old son of the foster woman a few feet away from his mother in the foster’s home living room. As a result, Saunders was charged of battery and indecent assault of a child below fourteen years, abuse and attempted rape of a child less than sixteen years. Following the above incident in 2001, Saunders pleaded guilty and was sentenced to four years and one day i n prison, with additional twelve years probation. After serving his term in prison, Saunders was eventually released. However, Saunders sexually assaulted a six year old boy in New Bedford Public Library, and he was charged again with battery and indecent assault on a child below fourteen years, enticing and raping a child below sixteen years. Following his second abuse, he was sentenced for life to keep him away from harming children.

Chocolate Industry Essay Example for Free

Chocolate Industry Essay The Chocolate industry in the UK has been facing many challenges in recent times. The escalation of prices of the main ingrediants such as cocoa, milk and sugar has forced companies to increase prices. Customers showed resistance to higher prices which prompted brands such as Cadbury Masterfoods (Galaxy) to reduce packaging sizes. Concerns among the public regarding obesity has also led chocolate companies to bring out smaller sizes of chocolate. A big issue facing the industry are cocoa prices hitting a 33% high in 2010 due to growing demands from the chocolate industry and a disappointing crop in the Ivory Coast, an important grower of cocoa. As per Euromonitor reports the total value of the chocolate market has grown by 3% to 5. 4 million from 2009. The main players in the market in UK are Cadbury (owned by Kraft Foods), Mars Nestle. Cadbury as of 2010 accounts for 31% value share in the market. In 2010 acquired Cadbury Plc in January 2010 for ? 11. 5 billion. Cadbury Trebor Bassett (CTB) is the confectionery division of the company, which holds a large stake in the three key confectionery areas – sugar, gum and chocolate. CTB’s key brand in the chocolate market is Dairy Milk. This acquisition has helped Cadbury as well as Kraft Foods by increasing their economies of scale as well as bring out more options to customers. Cadbury Ltd operates in both the chocolate and sugar confectionery markets. It manufactures branded confectionery and beverages, including the internationally-successful Cadbury chocolate brand. The company also manufactures dark chocolate under the Bourneville name, as well as supplying Maynards, Trebor and Basset sugar confectionery. The company owns the chewing gum brand Trident and manufactures the medicated sweet, Halls Soothers. Cadbury chocolate brands in the UK include: Dairy Milk, Wispa, Twirl, Twisted, Freddo, Crunchie, Chomp, Bournville, Decker, Boost, Flake, Dream, Time Out, Star Bar, Picnic, Fudge, Snack, Brunch, Curly Wurly, Roses, Creme Egg, Variety and its standalone organic chocolate brand Green Black’s. Cadbury also produces several other items of confectionary however the focus in this project is chocolate. In this project we will look at the competitive pressures facing Cadbury and how it remains the market share leader. Cadbury Ltd registered a turnover of ? 5. 98bn in the year ending 31st December 2009, up from ? 5. 38bn in 2008. In 2009, pre-tax profit stood at ? 378m, after falling by 5. 5% from ? 400m in 2008. Below is a graph showing positions of all key market players FIVE FORCES TOOL. Michael E Porter devised ‘Porter’s Five Forces tool’ as a way for companies to ascertain market attractiveness and competition with other companies. This tool is not just used by commercial organizations but also by public organizations and not for profit companies to understand their customers and suppliers. In the chocolate industry there is heavy rivalry due to the presence of several large scale and world renowned market players such as Nestle, Cadbury and Mars. Cadbury among others produces countlines, boxed chocolates and sharing bags as well as blocks and moulded bars. RIVALRY AMONG EXISTING COMPANIES Existing rivalry among market players in an industry is an important part of judging market attractiveness and competition. Cadbury in UK faces competition mainly from Mars and Nestle. These three brands command equal market shares in UK and an extra percentage of market share creates big marketing spends, strong pricing and new launches of products within the company. In March 2008, Mars acquired the sugar confectionery company Wrigley US, while, in 2010, Kraft Foods completed its acquisition of Cadbury. As per Keynote reports Nestle is expected to buy out US Hershey brand. Nestle is left with reduced market share after acquisitions of Mars Cadbury. Periods of low market growth according to Porter (1980) particularly during maturity or decline of product cycles intensify competition. Competitors take advantage of the saturation of other products. With excess production capacity and lesser competition, several players engage in price competition to get higher sales. Cadbury goes head to head with Nestle Mars as other players have fairly smaller market shares and often struggle due to these top companies. According to Hooley et all (Marketing strategy and competitive positioning) high exit barriers for a company lead to higher competition as well. If a company is unable to exit a market due to high initial investments, high costs of redundancy (monetary and social) they work harder to compete with other companies. Several companies have egotistical as well as psychological reasons for remaining in a market and ensure they stay on top of people’s minds as exiting is not an option due to brand history and value. Brands such as Cadbury have incredible media presence covering internet, television, print, etc. Cadbury is a major player on the internet and uses this tool as an advantage over competitors. Newer avenues such as E-markets are intensifying competition and deterring exit of big companies. Competition in the chocolate industry is also increased due to the fact that product differentiation is low. The intrinsic quality and external value of a bar of chocolate is similar therefore competition for sales is increased. Switching costs in terms of price and availability for customers is low as many players have similar varieties of chocolate on offer. Customers may not face difficulty in changing from one brand to another due to such factors and this leads to Cadbury, Nestle and Mars to participate in increased competitiveness for higher market share. According to Hooley et All (Marketing strategy competitive positioning) if fixed costs are high then competitive is intensified. THE THREAT OF MARKET ENTRY The chocolate industry must be prepared for the entrance of new competition. Several factors can allow companies from entering into an industry. The chocolate industry has several companies that hold highest market share however there are also small companies as well as a lot of new entrants. New companies enter the industry if cost of entry is low. Companies with relatively less resources can break into markets if capital and investment is low. The requirement of large financial resources in order to compete with established brands can deter new entrants. In the chocolate industry deterrents include rising prices of supplies like cocoa, sugar and milk. The health awareness among the public has also led to dropping sales and this can be a problem for new entrants. Factors distribution channels being accessible for all chocolate companies gives new companies accessibility to enter the market due to heavy presence to retail outlets. Competitive retaliation according to Hooley can hinder entrance of new and fairly smaller companies. Big players such as Cadbury can pursue aggressive marketing strategies to combat new companies from taking over. If bigger companies were unable to respond to new companies with competitive retaliation then it would be far easier for companies to enter. The chocolate industry is composed of very few companies as the main players (Cadbury, Kit Kat Nestle) hold highest market shares. These companies have aggressive market strategies and customer loyalty as well. Existing companies have the funds to expand their presence in the market through acquisitions or mergers. For example, in 2003, Cadbury acquired the Natural Confectionery Company, which has since become a well-known product in the sugar confectionery market. Such extensions serve to diversify the market, while introducing more options in terms of products and brands. Product differentiation can also trigger entry of new companies. The chocolate market is flexible and many different varieties of chocolate can be found. New companies can use this to their advantage by launching specialized products to cater different tastes. In the chocolate industry there are several brands offering niche variety of chocolates whereas the top players are creating extensions similar to what the competitor is providing. Cadbury offers a wide variety of chocolates to compete with Mars Nestle as well as other brands such as Ferrero Rocher, Lindtt Thorntons. Hooley states that when there are gaps in a market new entrants can enter with ease. In highly segmented markets, new entrants can cater to specialized segments of the market as well as newer and experimental audiences. In every industry companies need to understand diversifying interests and requirements of customers or else new entrants can use this opportunity to cater to new tastes and needs of customers. In the chocolate industry more and more varieties of chocolate are available and there is a demand for different types of chocolates that many specialized and newer brands are approaching giving a tough time to established brands such as Cadbury. THE THREAT OF SUBSTITUTES: Every industry including the chocolate industry is threatened by substitutes. New companies can come in and revolutionize the market and offer better and more unique substitutes of whatever is already on offer. In the chocolate industry new companies can provide better alternatives of existing products by offering cheaper prices and better quality. Product improvements can be made and this makes newer companies gain an advantage over existing companies. Due to health concerns in UK many customers are shifting to options such as biscuits. BARGAINING POWER OF SUPPLIERS. In the chocolate industry suppliers can gain power by increasing prices, limiting quality and services. The rising prices of Cocoa are forcing many chocolate brands to increase prices or reduce packaging size of chocolates. Bargaining power of suppliers are medium as even the suppliers require these brands to buy. The cocoa industry depends on the confectionary industry. However to combat the high prices Cadbury is reduce. ng packaging of sizes. The price of cocoa is consistently rising and the market is very volatile BARGAINING POWER OF BUYERS The other side of powerful suppliers are powerful buyers. Buyers today are expecting better quality and cheaper prices. Since chocolate is a standardized product buyers can choose between many brands and switching costs are low. Brands such as Cadbury and Nestle are following customer demands such as creating healthy alternatives as well as suiting their requirements in terms of flavours, types of chocolate, etc. Due to recession in the UK many people prefer to remain at home and Cadbury is creating ‘Nights in’ options such as chocolate sharing bags. Bargaining power of buyers is high as they have the option to switch to several options. GENERIC STRATEGY OPTIONS According to Porter, a company can outperform other companies in a competitive arena through: 1. Cost Leadership 2. Differentiation 3. Focus As of 2009 Cadbury UK ltd remains market leader in chocolate confectionary accounting for 31% in value sales. With new product developments and extensions Cadbury hopes to woo new customers. With the takeover by Kraft Foods Cadbury is benefitted by widespread distribution and larger economies of scale COST LEADERSHIP: Cadbury is not a cost leader in the market however follows competitive pricing along with Mars Nestle. Due to cocoa prices rising they are increasing prices or reducing package sizes yet maintaining almost similar prices so no one can gain competitive price advantage. In October 2010, The Grocer revealed that Cadbury and Nestle were to increase their recommended retail prices by up to 7% across some of their most popular lines, including Dairy Milk, Wispa and Yorkie. Rising commodity prices led to a 3 pence (p) price increase on standard Cadbury Dairy Milk bars in October — a 30% increase on 2007 — taking the retail price of the chocolate bar to 56p. DIFFERENTIATION: Cadbury provides similar products to its competitors therefore differentiation is hard to achieve. Cadbury’s Diary Milk however is their best selling chocolate and is a plain chocolate. A similar product cannot be found in competitiors. Cadbury however is known for its unique taste and therefore offers differentiation as competitors cannot imitate the same taste. FOCUS: Competitive advantage can be gained if Cadbury focuses on target groups. As per consumer research volumes of chocolate consumed are falling however the same amounts of people are eating chocolate. Several factors such as negative health effects of chocolate and the concept of ‘staying in’ due to recession are deterring consumers from consuming chocolate. Cadbury’s responded to the increasing concern over unhealthy ingredients with the acquisition of the Natural Confectionery Company, which manufactures sweets without artificial colouring or flavourings. Cadbury can capitalise on captive audiences staying in at home with chocolate sharing bags and boxes such as Buttons Roses. Nestle is known to have partnered with Empire magazine’s dvd rental service to gain advantage over this ‘stay at home’ audience. Cadbury also needs to focus on ethical sourcing as people in the UK are expecting companies to conduct business in a socially responsible manner. Cadbury is a supporter of sustainable cocoa farming and in order to appeal to global audiences they entered into Fairtrade. To summarize focus can be on health concerns, ethical sourcing and corporate responsibility as well as seasonal demand during Christmas , Easter, ETC. Cadbury among its competitors also leads in brand extensions, the revival of Wispa is an important example. Competitors feel it comes in the way of original brand sales however Cadbury found success. RESOURCE BASED VIEW: According to the resource based view companies can achieve high performance through their developed resources. This view bases success of a company on its assets and capabilities which help to create competitive advantage. As per the resource based theory competitive edge can be found if companies possess the following characteristics: value, rarity, inimitability and non-substitutability (VRIN MODEL). Resources are further classified into tangible and intangible assets. Intangible Resources for Cadbury are: 1. Brand Name: The brand name Cadbury is very renowned. Kraft’s takeover has helped Kraft more than it has for Cadbury. Cadbury is an easily recognized brand name and is the market share leader in the UK. 2. Reputation: Cadbury has a very good reputation among buyers in the UK. In 2010 Cadbury became Fairtrade and also follows ethical sourcing of cocoa which has helped enhance its image. Cadbury’s history goes beyond 150 years and is considered a top brand. 3. Country of Origin: Country of origin is also an asset and in the case of Cadbury, the COO is UK. The COO is a method of evaluation for quality. Customers except a lot more when a brand originates from certain countries. 4. Market Domination: Cadbury has an additional asset of market domination. As of 2010 as per Euromonitor reports, Cadbury leads market share in the UK accounting for 31% value share in UK. The Kraft takeover has only helped in increasing the dominance of Cadbury due to increased distribution networks and extensive economies of scale. Following the Kraft takeover in February 2010, sales of Cadbury’s Dairy Milk were up 12. 8% and Cadbury’s overall chocolate confectionery business grew by 5%. Although Kraft’s chocolate sales rose faster in percentage terms, at 7. 5% for the 52 weeks ending 30th October 2010, this was the result of increased distribution. Cadbury’s acquisition has helped Kraft Foods. Supply chain assets such as a strong distribution network and good relationship with suppliers (cocoa, milk sugar) are also a strong asset for Cadbury. Cadbury is available at all retail outlets and due to its ethical sourcing objectives and fair-trade association it shares a good relationship with suppliers despite the volatile price environment. Other strong intangible assets for Cadbury include its existing large customer base, glowing corporate culture and production expertise. Tangible assets for Cadbury are factory and equipment as well as cash/cash equivalents. Below is a table listing assets of Cadbury on a Likert scale. Rated from 1 to 5 (5 being the highest) INTANGIBLE ASSETS: Resources| Value| Rarity| Inimitability| Non Substitutability| Brand Name| 5| 5| 5| 5| Reputation| 5| 4| 3| | Country of Origin| 5| 3| 3| 3| Market Domination| 5| 3| 3| 3| Supply Chain Assets| 5| 3| 3| 3|. To gain competitive advantage, capabilities of a firm should also be taken into consideration. According to Hooley, processes that deploy assets are capabilities. Several marketing capabilities should be included such as robust advertising and promotion strategies, distribution capabilities, pricing etc. The following capabilities can apply to Cadbury: * Advertising Promotions: Effective communications can take place through advertising, public relations, direct marketing, etc. Cadbury also launched a ? 50m advertising plan in 2010 as part of its official sponsorship of the London 2012. In recent time Cadbury has received good PR for becoming a fairtrade product. On 28th February 2011, the company began its ‘Fairtrade Fortnight’, after Cadbury announced that it planned to donate 20% of total sales from its fairtrade products to charity in order to fund a program that would give Ghanaian cocoa farmers solar panels. Examples of such good PR and great advertising campaigns help in Cadbury’s aim to gain competitive advantage. * Distribution capability: Distribution capability is a capability for Cadbury as it is available in all grocery stores including large scale retailers such as Tesco, Sainsbury Asda. * Product developments: Cadbury’s newest innovations and brand extensions such as Diary Milk bliss (vanilla cream centre, extension of Diary Milk) are capabilities that help Cadbury achieve competitive advantage. Cadbury has also reintroduced Wispa which has been a big seller. During seasonal and festive times Cadbury innovates and brings out products that it is renowned for. Cadbury’s seasonal range offering new product innovations, such as Caramel Bunnies and Creme eggs are a popular choice that set it apart from competitors. CADBURY’S RELATIONSHIPS: Cadbury maintains a good relationship with its customers through effective marketing and PR tools such as social marketing and their website. Cadbury also has a good relationship with its suppliers, In order to achieve corporate social responsibility they have gone fairtrade and continue to support ethical farming of supplies such as cocoa. In 2011 cadbury donated one fifth of its profits from all fair trade certified products sold during fair trade fortnight (28th feb-13th march) to fund solar power projects in Ghana’s cocoa farming communities. Today sales of Cadbury’s Dairy Milk have resulted in 2. 3 million pounds of fairtrade premium paid to Kuapa Kokoo, a fairtrade cooperative for farmers. Cadbury has pledged to invest 45 million pounds over 10 years to secure sustainable future of cocoa farming in Ghana, India, South East Asia and the Caribbean. Cadbury has also invested in farmer education and also reducing its carbon footprint. Cadbury also keeps a good relationship with its distribution channels such as retail outlets like Tesco Asda. Relationships with the media, consumers, suppliers and distributors are the most important relationships for Cadbury. RECOMMENDATION Chocolate remains by far the largest sector of the confectionery market, with sales rising by 17% over the 5 years, compared to the sugar confectionery market which grew by just 6. 3% over the same period. This was principally down to the continued popularity of chocolate products and the rising retail price of confectionery. Countering highly competitive environment through differentiating your product and providing something different from competitors. A tough marketing strategy should be created to help increase value of the product among customers. This creates higher entry barriers for new market players and despite industry growth, market share and costs of supply a brand can cement its own and undisputable position. If product cycle reaches decline then the brand should work to reinvent the product. Cadbury at present is the market leader and with the association with Kraft they can benefit from synergistic strategies. The past few years have also seen concerns regarding the ethical sourcing and production of confectionery products escalate. As a result, organic and fairtrade ingredients have become more widely used in confectionery. Cadbury has created a good name for itself by going fairtrade and must continue to produce in ethical ways. In order to maintain competitive advantage Cadbury must continue to analyse market trends such as healthy eating, staying in and sharing as well as the public’s interest in corporate responsibility. As per keynote reports the price of cocoa and sugar has increased dramatically over the 5-year review period, which is likely to have an adverse affect on the chocolate confectionery sector. Although some companies maintained a good level of ingredient stocks in 2010, the rising cost of commodities, coupled with the increase in value added tax (VAT) in January,is likely to have a more noticeable effect on the industry in 2011. In the UK, the confectionery market continues to enjoy a high level of consumer penetration, with nearly nine out of ten adults purchasing chocolate bars or similar products on a regular or semi-regular basis. However, the market’s large size, its abundance of products and the dominance of well-known brands such as Cadbury. In response to economic downturns and the escalating prices of supplies, Cadbury should respond by producing budget and value items. In a response to escalating cocoa prices Cadbury has responded by not passing price increases onto customers by reducing the size of its products. In February 2011, Cadbury reduced its 140 gram (g) bar of Dairy Milk to 120g (removing two squares), but kept the price the same. Cadbury in order to maintain competitive advantage must continue to offer the customer value through its resources, keep the prices low as well as keep innovating and providing newer products. Another strength Cadbury should concentrate is on to keep focussing on key brands such as Dairy Milk. To have an advantage over competitors Cadbury must continue to follow market trends. REFERENCING Euromonitor reports Hooley, G. , Piercy, N. F. , and Nicoulaud, B. (2008) Marketing Strategy and Competitive Positioning, 4th Ed. , Harlow: FT Prentice-Hall Keynote reports Mintel reports Porter, M. E. (1980c) Competitive Strategy, New York: Free Press Porter, M. E. (1980b) How competitive forces shape strategy, McKinsey Quarterly, Spring, No. 2, pp. 34-50 www. cadbury. co. uk.

History Essays Atomic Bomb

History Essays Atomic Bomb America’s Decision to Drop the Atomic Bomb on Japan The United States rightful decision to drop the atomic bomb on Hiroshima and Nagasaki was a military measure calculated to speed the end of the war. The bombings were nuclear attacks during World War II against the Empire of Japan by the United States. The ultimate decision made by President Harry Truman was one of the most divisive and controversial issues of the twentieth century, since he had to ask himself whether it was right to use a weapon of unspeakable destructive force. Prior to President Truman’s presidency, Franklin Roosevelt has authorized a team of the Army Corps of Engineers the task of creating an atomic bomb, and the project was headed by Major General Leslie R. Groves (Dinkins, 125). It became known as The Manhattan Project†, and was kept as a top secret was obvious reasons. After six months of intense firebombing of Japanese cities, â€Å"Little Boy†, as the bomb came to be known as, was dropped on the city of Hiroshima on August 6, 1945. It was followed by the detonation of the â€Å"Fat Man†, the second nuclear bomb, over Nagasaki (Hoyt, 45). Although many may argue that the bombing was unethical and immoral, from a traditionalists’ point of view, I strongly believe that it was more beneficial since it shortened the Pacific War. President Truman was looking for a way to end war as quickly and painlessly as possible for the United States; he was not looking for a way to avoid using the bomb. Winning the war decisively at the lowest cost in American casualties was the primary goal of the United States, and the bomb was presumably the best solution to accomplish the objective. He believed that â€Å"The bomb will shorten the agony of war, in order to save the lives of thousands and thousands of young Americans.† (Walker, 93).Furthermore,Truman’s concerns were broader. In order to explain his reasoning to satisfy the American people, he had no other alternative but to use the bomb once it became accessible. Many believed that if he had backed off from using a weapon, public confidence in his capacity to govern would be put into question, and persistently challenged as well (Hoyt, 46). As an added incentive, another reason for using the bombs was to provide diplomatic benefits by making the Soviet Union â€Å"more open to America’s wishes† (Walker, 94). Also, Truman didn’t drop the bomb initially to insult or impress the Soviets, but it was a by-product, or a â€Å"bonus† to America. All in all, his primary consideration in using the bomb immediately was not to frustrate Soviet desires in Asia, but to end the war at the earliest possible time (Lewis). Diplomatically, it would urge them to accept our positions. Hence, the growing differences with Soviet Union was just a factor that led the American officials to think about the dropping. In addition, Japan’s aggregation was another factor that led America to unleash the nuclear bombs. According to the ancient Samurai tradition, the Emperor did not intervene in political affairs since he held a God-like status and therefore, could not face disappointment (Walker, 56). Hence, the Japanese army was quite ferocious, as their utmost duty was to serve the emperor, and sacrificing ones life for it was regarded as a great honor. In the kamikaze missions led by the Japanese, the suicide bombers would risk their lives for combat, and would die in these attacks. During the battle of Okinawa, of the 117,000 Japanese soldiers stationed on the island, and only 7,000 were left alive. On April 6th alone, 355 planes participated in kamikaze missions (Lewis). All this indicated that they were not going to give up regardless. Also, U.S had offered Japan to surrender unconditionally, and the peace negotiations were also denied, which left Truman with no other open options. In conclusion, other reasons such as the violation of the Kellogg- Briand Pact due to the invasion of Manchuria in 1931, and the dreadful attack on Pearl Harbor contributed to America’s decision as well. The results were received well among many Americans. It not only saved over half a million lives, but also prevented us from the bereavement of thousands of lives that would have been sacrificed. Not only military, but diplomatic, and political considerations weighed heavily in favor of the use of the bomb as well; the American leaders, too, had always assumed that it would be dropped when it became available (Walker, 96). It would speed the end to the war militarily, while it would make the Soviets accept our demands. On the contrary, delaying this vital action which would conquer us victory could have had severe consequences. Also, the bomb was used as a self-defense for America on the whole, since the Pacific war had made our home-fronts vulnerable to land invasion as well, which would have put numerous lives in danger at home. All in all, the bomb was the only way to end the suffering of the millions who were being held captive by the Japanese oppressor, and therefore, was the right decision that was made. Works Cited Dinkins, David. Why Did President Truman Drop the Atomic Bomb? 4 Oct. 2003. Hoyt, Edwin P. Japans War: the Great Pacific Conflict, 1853 to 1952. McGraw-Hill Publishing, 1986. Lewis, Chris. The Impact of the Atomic Bomb on Japan. Atomic bomb on Japan 21 Oct. 2002 09 January 2008 . Walker, Samuel J. Prompt and utter destruction: Truman and the use of atomic bombs against Japan. The University of North Carolina Press, 1197.

Internal Resistance Investigation :: Papers

Internal Resistance Investigation I will conduct the following investigation with the aim to find the internal resistance of a lemon battery, which I will construct myself. The variables that could affect my experiment are as follows:  · Size of lemon - I will conduct my experiment in no longer than an hour, allowing me to use the same lemon for all results  · Size of metal electrodes - I will use the exact same electrodes throughout the whole experiment  · Length of any connecting wires - I will use the exact same wires throughout my experiment and will not break the circuit once I have started collecting data  · Resistance in the circuit - I will vary this using a highly sensitive variable resistor as shown in my method. To make my experiment fair I will only vary the most relevant variable to what I am investigating, which is the resistance in the circuit. All the other variables will be kept the same throughout the experiment as stated above. In my experiment I will need to measure the terminal pd, V, and the Current, I (in amps), for many values of resistance, R (in W), I will measure these as I know that V=E-Ir so these are the values that I need to know if I am to eventually calculate the batteries internal resistance. I think that to make my graphs and conclusions accurate I will need to take at least 10 measurements, covering the full range of the variable resistor I have available to me. To improve the accuracy of my experiment I will take my readings to the most decimal places as my voltmeter and ammeter will allow me. To do this I will need to make sure that I am using the milliamp/volt or 2 amp/volt setting on my meters. As I said before I will also do all I can to ensure that no other variables other that the one I am investigating are varied at any time during the experiment. It is hard to determine the exact resistance that a variable resistor is set at

A Dream of Equality :: Free Essay Writer

A Dream of Equality   Ã‚  Ã‚  Ã‚  Ã‚  On January 15, 1929, Martin Luther King Jr. was born in Atlanta, Georgia. King was born in a nice community that had a low amount of crime with many of his neighbors being very religious. Martin Luther King Jr.‘s father was a well respected clergyman in the community. His father did his best to protect his family from the harsh realities of racism and segregation and was the person most responsible for King becoming a man of faith. Throughout his early childhood, King and his brother Alfred Martin were subject to strict corporal punishment from their father. But all his life King still had nothing but love and respect for his father. When he was twelve years old, King began doubting his faith. When he left to Morehouse College he thought about entering the fields of medicine or law. After graduating from Morehouse with a degree in sociology, King attended Crozer Theological Seminary in Chester, Pennsylvania and earned a bachelor’s degree in divinity.   Ã‚  Ã‚  Ã‚  Ã‚  One of the first stands against discrimination that King was a part of dealt with public transportation. In Montgomery, Alabama, the first ten seats in a public bus were reserved for whites only and the last ten seats were reserved for blacks. But if there were empty white seats towards the front of the bus and the rest of the seats were full, blacks were forced to stand. After years of being mistreated by racist bus drivers, the African American community had had enough and decided to boycott the bus system in Montgomery. On December 5, 1955, a group of black ministers asked Martin Luther King Jr. to be the spokesman for the protest. King accepted the job and inspired the black community to boycott the bus system. In his speeches, King emphasized basic Christian values and American democracy. He maintained a balance of militancy and moderation. King inspired people to be angry about what was going on and at the same time inspired them to maintain their composure and be responsible. The goal of the bus boycott in Montgomery was to get the city to hire black bus drivers. Blacks all over Montgomery stopped using the public buses. In order to help the people that were boycotting to get to work, the Montgomery Improvement Association (MIA) organized a car pool. However, soon after the car pool started police began stopping the drivers, questioning, and arresting them.

Orhan Seyfi Ari :: History

Orhan Seyfi Ari An Idealist and Visionary (1918-1992) â€Å"A luminary to so many teachers†(Editorial in ‘Halkin Sesi’ of 27 December 1992) A School Teacher's Mark on Educational History, Teaching, Social Culture Of those who wrote about him in English/American, in Turkish, in Greek –book-magazine-newspaper articles and officially and privately (in England, Cyprus, Australia).. to a poet he was a star –in his poem, to a columnist an eminent school, to an author a remarkable man, to an editor a defender of liberties, to a writer an honour to have known, and to a researcher ‘Such nice things I have heard about him!’... To the Secretary of State for Education he was ‘the teacher of teachers’ –inscribed on his tomb, a university professor’s condolences from Turkey were to his nation –who in his honour named a street after him. Orhan Ari was born in Lapithiou -Paphos, in the, at the time, British colony of Cyprus.. after completing his secondary and high-school education in Nicosia, and upon qualifying through Morphou Teachers Training College, he also studied agriculture†¦ With a keen interest in his continuing professional development through courses and seminars, and as to the rest mostly self-educated, he has left his unmistakeable mark in the educational, cultural, ethical, social, progress and development of Cyprus. He had been a secondary school teacher, a head teacher, a lecturer; an occasional columnist, in his personal circle of friends also a debater, mystic, poet.. in retirement he was invited overseas to inspect schools, and to give talks to cultural organisations†¦ He was a true and courageous leader of both pupils and peoples ~his extraordinary motivating skills had made him a choice of the British for the pioneering educational and socio-cultural development of many of the country’s peoples, and popular in both the Turkish and Greek communities –having taught at also British schools pupils varying from Armenian to English etc., also after political independence, while later in the course of his community’s adapting to the Turkish system of education (as may be suggested by some of his symbolic poems) he appears to have been officially perhaps less appreciated, upon his peacefully passing away –as a cleric of a couple of years in his retirement to make ends meet, the press having praised also his patriotism, the Leader of the Parliament of the Turkish Republic of North Cyprus described him as having made both the state and the nation proud as â€Å"A successful modern educator.

Three Kingdoms

The social and cultural development of the â€Å"Three Kingdoms† The social and cultural development of the â€Å"Three Kingdoms† The Three Kingdoms were founded after the fall of Gojoseon, and gradually conquered and absorbed various other small states and confederacies. The Three Kingdoms period ran from 57 AD until Silla's triumph over Koguryo in 668,[1] which marked the beginning of the North and South States period ( ) of Unified Silla in the South and Balhae in the North. The Three Kingdoms of Korea( refer to the ancient Korean kingdoms of Goguryeo, Paekche and Silla, which dominated the Korean peninsula and parts of Manchuria for much of the 1st millennium. I think it is very interesting that in ancient China also had a period named â€Å"three kingdoms†. But we all known, it’s totally different with the â€Å"Three Kingdoms† in Korea. China would be Sui and Tang dynasties when Korea was in the period of â€Å"Three Kingdoms†. In the C hinese history, Sui and Tang dynasties had been the most prosperity period. Sui and Tang dynasties had a strong influence in Asia; the relationship of the Three Kingdoms with China presented a complex situation.On one hand, the three kingdoms launched bold military assaults against china itself at times, one the other hand, none of the Three Kingdoms showed any hesitation in adopting whatever elements of Chinese culture and statecraft might be useful for its own development. The social development of the â€Å"Three Kingdoms† The Koguryo Kingdom was founded in 37 B. C. , and by the first century, it had firmly established itself as a powerful state. Koguryo developed into a powerful nation and acted as a bulwark against the aggressive northern nations and China. 2] (There is another view in china that the ancient Kingdom of Koguryo (37 BC–AD668) was China’s vassal state, of course this view ignited a firestorm of protest in South Korea. [3]) When we talk about t he social development of Koguryo we have to refer to the King Sosurim(371-384). The King Sosurim reshaped the pattern of Koguryo’s institutions. He adopted Buddhism and established a national Confucian academy in 372. Buddhism would give the nation spiritual unity, the national Confucian academy was essential to instituting a new bureaucratic structure, and the administrative code would systematize the state structure itself.In this way Koguryo completed its initial creation of a centralized aristocratic state. These internal arrangements laid the groundwork for external expansion. King Kwanggaet’o(391-413) vigorously added new domains to Koguryo by conquest. His great military campaigns recorded on a huge stone stele still standing at his tomb. Dominated by this king, Koguryo became a vast kingdom extending over two-thirds of Korean peninsula and much of Manchuria as well. Then, King Changsu(413-491) the son of King Kwanggaest succeeded, during his reign brought Kogur yo to its flourishing height.In 427 King Changsu moved the Koguryo capital from P’yongyang, in this new metropolitan center other institutional arrangements now were perfected. Koguryo could be developed as prosperous as it was benefited from the military system I think. The military organization of Koguryo approximated the following: [3] First, Koguryo military system was based on a conscription system, Second, the King was the only supreme command and he alone could order the troops. It was considered treason to mobilize armed forces without the king's approval. It was not until after King Sindae's rule that a single army was divided in to central and local army.The central army had more power than the local army. The central army was stationed in the capital to play the role of protecting the king and defending the capital. Meanwhile, the local army was stationed in local areas to play the role of maintaining public security and defending the borders. The central army comp osed of two kinds of soldiers, Professional soldiers from the ruler class called the Kuk-in ( ), and the farmer soldiers mobilized by the conscription system who farmed in peace times and were mobilized as soldiers in times of war. The local army composed of three grade groups: Dae-sung, Je-sung, and Sung.Paekche, one of three kingdoms into which ancient Korea was divided before 660. occupying the southwestern tip of the Korean peninsula, Paekche is traditionally said to have been founded in 18B. C. in the Kwangiu area by a legendary leader named Onji. [4]( Onjo and his followers, who are described in historical records as having been responsible for the founding of Paekche Kingdom, were immigrants from Puyo in northeast China. They settled in the Han River valley at the borders between Mahan and Ye population at the end of the first century B. C. as described in the Annals of Paekche in Samguk Sagi(Records of the Three Kingdoms). )[5] In the mid-3rd century during the reign of King Koi, Paekche concentrated its strength in the greater part of the Han River basin in order to solidify its base as an ancient kingdom, and in the mid-4th century during the reign of Kunch'ogo, it progressed into its Golden Age. King Kunch'ogo conquered the remaining land of Mahan to the south, completely unified the Honam district (now Cholla-do) and by rising victorious over battles with Koguryo, ruled over the Hwanghae Province to the north.During this period, Paekche also made inroads into Japan and parts of China including Shandong and Liaoxi. In the mid-4th century, Koguryo suffered a great loss as a result of invasions by Former Yan and Paekche but in the latter half of the 4th century, during the reign of King Sosurim, Koguryo accepted Buddhism, established a school called T'aehak, and through the promulgation of various laws, readjusted its national structure. During the consecutive reigns of King Kwanggaet'o and King Changsu, Koguryo greatly expanded its territory and held hegemony in north-eastern Asia.Paekche, in the 5th century, confronted the southward advancement of Koguryo, lost the territory along the Han River basin and moved its capital to Ungjin (Kongju). With its power weakened, Paekche, in the 6th century under the reign of King Song, again moved its capital, this time to Sabisong (Puyo), and began readjusting its institutions in order to revive itself. King Song actively promoted cultural exchanges with the Southern Dynasties of China and introduced Buddhism to Japan. During this period, Paekche joined Silla to help control the Han River, only to lose it again to Silla.Silla evolved out of Saro, one of the twelve walled ­town states in the Chinhan area of southeastern Korea. This state of Saro took the lead in forming a confederated structure with the other walled town states in the region, and it is thought that the appearance of the first ruler from the Sok clan, King T'arhae (traditional dates 57-80 A. D. ), marks the beginning of t his gradual process. By the time of King Naemul (356 ­402), then, a rather large confederated kingdom had taken shape, control ­ling the region east of the Naktong River in modern North Kyongsang province.Through both conquest and federation, Saro now had reached the stage where it rapidly would transform itself into the kingdom of Shilla. Naemul, the central figure in this unfolding historical drama, adopted a title befitting his new position as the ruler of a kingdom. Instead of isagum (â€Å"successor prince†), the term used by his predecessors, Naemul took the title maripkan, a term based on a word meaning â€Å"ridge† or â€Å"elevation. † From this point on, the kingship no longer alternated among three royal houses but was monopolized on a hereditary basis by Naemul's Kim clan.In the course of his reign Naemul sought help from Koguryo in thwarting the designs of Paekche, which was making use of both Kaya and Japanese Wa forces to harass the fledgling Silla kingdom. This effort was successful, but it led to a slowing of the pace of Silla's development. Silla had taken the step of fixing the right to the kingship in the house of Kim in the time of King Naemul, and before long, with the reign of Nulchi(417-458), the pattern of father to son succession to the throne was established .Shortly thereafter the six clan communities were reorganized into administrative â€Å"districts†, bringing a step closer to fruition the design for centralization of governmental authority. It is not clear just when this restructuring was carried out, but it appears to have been under King Soji (479-500), that is, sometime in the latter half of the fifth century. The establishment of post stations throughout the country and the opening of markets in the capital where the products or different locales might be traded were among the consequences, no doubt, of such a centralizing thrust in Silla's governance of its domain.Meanwhile, to counter the p ressure being exerted on its frontiers by Koguryo, Silla had concluded an alliance with Paekche in 433. It was at this time , most likely, that Silla was able to fully free itself from Koguryo's influence in its internal affairs, and in the process Silla's ties with Peakche became further strengthened. The fact that Silla forged marriage ties with King Tongsong of Paekche after the transfer of the Paekche capital to Ungjin in 475 is recounted in a well-known tale, and in the ensuing years the two countries carried out joint military operations on several occasions.Having experienced these domestic and external developments, Silla finally completed the structuring of a centralized aristocratic state in the reign of King Beopheung (514-540). Under his predecessor, King Jinheung (500-514), Silla had achieved important advances in its agricultural technology, as plowing by oxen was introduced and, from about this same time, irrigation works were carried out extensively. The resulting in crease in agricultural production must have been one factor in promoting change in Silla society. In the political sphere, then, the nation's name was declared to be Silla† and the Chinese term wang (â€Å"king†) was adopted in place of the native title. These sinifications were not merely terminological changes but reflected Silla's readiness to accept China's advanced political institutions. Another significant political development of this period was the emergence of the Pak clan as the source of queens for Silla's kings. The foundation thus having been readied, an administrative structure fully characteristic of a centralized aristocratic state was created in Silla in the reign of King Beopheung.The clearest indication of this development is the promulgation of a code of administrative law in 520. Although its provisions are not known with certainty, it is believed to have included such regulations as those delineating the seventeen-grade office rank structure, pres cribing proper attire for the officialdom, and instituting the kolp ‘um (â€Å"bone-rank†) system. â€Å"This was a system that conferred or withheld a variety of special privileges, ranging from political preferment to economic advantage, in accordance with the degree of respect due a person’s bone-bank, that is, hereditary bloodline.There were two levels of so-called bone-bank itself, â€Å"hallowed-bone† and â€Å"true-bone. † The hallowed-bone status was held by those in the royal house of Kim who possessed the qualification to become king. Those of true-bone rank also were members of the Kim royal house but originally lacked qualification for the kingship. The distinction between hallowed-bone and true-bone rank within the same Silla royal house of Kim originally seems to have been made on the basis of maternal lineage, but eventually the two bone-ranks coalesced into a single true-bone rank.In addition there were six grade of â€Å"head-rank one. † Head-rank six was just below true-bone status, while head-ranks three, two, and one probably designated the common people, that is, the non-privileged general populace. †[6] The cultural development of â€Å"Three Kingdoms† When we talk about the cultural development of the Three Kingdoms, the Buddhism and Confucian come to mind easily. Buddhism and Confucian were first introduced to Korean in 4th century just the three kingdoms period. And they were not only spread widely in the three kingdoms, they had a deep influence on many aspects of the three kingdoms.The Three Kingdoms accepted Buddhism, which greatly advanced and expanded the scope of their culture, political structure and society etc. First, the kingdom of Goguryeo invited a monk from China with Chinese Buddhist texts and Buddha statues in 372 A. D. Later, Buddhism was introduced to the kingdom of Paekche from Goguryeo in 384 A. D. In the case of the above two kingdoms, the royal families first p racticed Buddhism. However, in the kingdom of Silla, the common people were attracted to Buddhism. After Lee Chadon's martyrdom, King Beopheung officially recognized Buddhism in 527 A.D. The influence of Buddhism was mentioned before; Buddhism in the Three Kingdoms flourished with the support of the royal family and the aristocrats. In this way, Buddhism became the state religion, which contributed to the national defense. Buddhism also had far-reaching affect in the art field of Three Kingdoms. For example, the Buddhist Temple, Buddhist sculpture, Buddhist mural etc. came to the fore with large numbers. â€Å"Buddhist sculpture went through a transformation of styles and influences as it passed on to the Three Kingdoms.There is a scarcity of Koguryo. †¦Ã¢â‚¬ ¦Buddhist images did appear in the form of lotus motifs and flame decorations on the walls of Koguryo tombs. The golden statues of the Maitreya shows the continued advancement of Paekche metal-working skills. There were a lso stone statues and pagodas that are a testament of Buddhist influences in Paekche. A distinction in Paekche sculptures that is local and purely Korean is the â€Å"Paekche smile† that the images possess. †¦Ã¢â‚¬ ¦ Silla sculpture is noted for its variety of forms(†¦Ã¢â‚¬ ¦), and different materials used(granite, bronze, gold, iron).The most notable Buddhist sculptures of Silla include a relief image on a cliff face with Buddhist inscriptions, and images with Korean facial characteristics. †[7] â€Å"The surviving secular art of the period consists chiefly of burial gifts taken from tombs. †¦Ã¢â‚¬ ¦However, much pottery, along with items used for personal adornment, was uncovered in the second half of the 20th century from the less accessible Paekche and Silla tombs. The 1971 excavation of the tomb of King Munyong (died 523) and his queen in Kongju yielded many treasures, including gold crowns, silver and bronze items, and other decorative arts. †¦The most valuable pieces of Old Silla art came from huge mounded tombs in the Kyongju area. †¦Ã¢â‚¬ ¦. †[8] Three Kingdoms developed a colorful and refined aristocrat-centered Buddhist culture which was eventually introduced to Japan and greatly influenced the development of its ancient culture. â€Å"Confucianism has been the main foundation of traditional thought that deeply spread its roots in Korean society. Throughout Korean history, the Korean people respected Confucian learning and attached its great significance to education. This tradition continues to the present time.There is no ancient Korean historical record about the introduction of Confucianism, but Confucianism was transmitted to Korea through continental China before the diffusion of Chinese civilization (Clark, 1981, pp. 91-94; Grayson, 1989, pp. 60-61; Yun, 1996). According to one important historical record, Samguk-saki (Historical Record of Three Kingdoms, Kim, 1145), the Three Kingdoms, Koguryo (3 7 BC-AD 668), Paekche (18 BC-AD 660), and Silla (57 BC-AD 935), were learning Chinese ideas and culture. Therefore, Chinese systems and ideas pervaded the three early states of Korea and had significant impact on Korean culture and society. [9] Through the above information, we can see that the Confucianism affected the Korean from the Three Kingdoms period. It introduced to Koguryo in 372 in first, and the first formal institution of the elite education Taehak (National Confucian Academy), built by King Sosurim of Koguryo in 372. The institution taught the Chinese letter and the Chinese classics, such as Confucian texts. Since the purpose of the institution was mainly to foster prospective government officials, the scions of the aristocratic class only could attend at the school.The same with Paekche, it have the Confucian Academy, Paekche educated the Chinese literae humaniores and produced various Confucian academic scholars, many of whom contributed much to the development of th e ancient Japanese culture. Silla accepted the Confucian at the last, the precept of fidelity of Confucian was valued by the member of the Hwarang bands, and this cohesive force was directed up-ward to bolster the authority of the throne. There were many kinds of arts and culture did a progress in the Three Kingdoms period. Such as painting, poetry and music etc. In here, I will introduce them just simply.The painting of the Three Kingdoms period often has a strongly religious character, there’re some information can prove it to a certain extent (Korea’s earliest known paintings date to the Three Kingdoms period. Vivid polychrome paintings depicting shamanistic deities, Buddhist and Daoist themes, heavenly bodies and constellations, and scenes of daily life among Koguryo aristocrats Vivid polychrome paintings depicting shamanistic deities located along the north bank of the Yalu (Korean: Amnok) River near Ji’an, China, in the area around P’yongyang to the south, and in the Anak area in Hwanghae province.Although the Koguryo custom of painting the plastered walls of tomb burial chambers spread to Paekche and Silla (as well as to Kyushu, Japan), only a few murals from these kingdoms survive. Paintings from the Three Kingdoms are mainly those from decorated tombs. The earliest dated Koguryo tomb, the Tomb of Tongsu, or Tomb No. 3, in Anak, south of P’yongyang, was built in 357. All other known tombs except for Tokhung-ni Tomb, bearing an inscription datable to 408 ce, are undated but can be roughly classified as early (4th century), middle (5th–6th century), or late (6th–7th century).The early tomb murals were portraits of the dead master and his wife, painted either on the nichelike side walls of an entrance chamber or on the back wall of the main burial chamber. The paintings were executed on the plastered stone wall with mineral pigment. The colours used were black, deep yellow, brownish red, green, and purple. The general tone of the paintings is subdued. In the middle stage, though portraits were still painted, they depicted the dead master in connection with some important event in his life, rather than seated solemnly and godlike as in the earlier period.In the Tomb of the Dancing Figures in the Tonggou region around Ji’an, the master is shown on the northern wall of the main chamber feasting with visiting Buddhist monks. A troupe of dancers is painted on the eastern wall and a hunting scene on the western one. The delicate wiry outlines of the first phase of Korean mural painting are replaced by bold, animated lines, which are quite distinct from the prevailing Chinese styles. In the hunting scene, mounted warriors shoot at fleeing tigers and deer. Lumps of striated clay are used to depict mountain ranges.Forceful brushstrokes are used to heighten the effect of motion of the galloping horses and fleeing game. This sense of dynamism is characteristic of Koguryo painting reflecti ng the brave spirits of its people. In the third and final stage of Koguryo mural art, the technique of mural painting was improved and imagery refined under the influence of Chinese painting. Lines flow and colours are intensified. Genre paintings of preceding stages disappeared, and the Four Deities of the cardinal compass points now occupied the four walls, a concept derived from Daoist religious art of the Six Dynasties period.Dating probably from the first half of the 7th century, the paintings of the Three Tombs at Uhyon-ni, near P’yongyang, and of the Tomb of the Four Deities in Ji’an are the best examples from the final phase of Koguryo fresco painting. Tomb painting spread to Paekche, where two examples of tomb wall painting can be found, the tombs of Songsan-ni in Kongju and of Nungsan-ni in Puyo. In addition, a pillow from the tomb of King Munyong (501–523), in Kongju, features fish and dragons and lotus flowers painted in flowing exquisite lines in i nk against a red background.In the greater Silla area, one decorated tomb at Koryong in the former Kaya territory and two tombs discovered in the 1980s at Yongju have survived, but the paintings in all three are badly damaged. The best example of painting from the Old Silla period is found on a saddle mudguard made of multi-ply birch bark discovered in the Tomb of the Heavenly Horse in Kyongju in 1973; the mudguard depicts a galloping white horse surrounded by a band of honeysuckle design. ) And the same with poetry and music, they also has a strongly religious character. I think this could occur in the introduced of Buddhism.Most of poetry and music were teach by Buddhist monks or created by Buddhist monks. So we can see that the â€Å"flourishing of Buddhism both enriched the intellectual content of Three Kingdoms art and introduced markedly advanced artistic techniques, and in consequence works began to appear in which a more refined sense of beauty and harmony can be discerned. †[11] Conclusion: Through searched amount of materials and sorted out them to be the existing writings,I finally finished the paper—The social and cultural development of the â€Å"Three Kingdoms†.I have to say that it is a painstaking process, but I’m very gratified to find that I have in-depth understanding how the Three Kingdoms was. Of course, I just discoursed little aspect of it. Even then, I got some thoughts in my mind. According to my paper, each of the three kingdoms had rigid social status system. I supposed that the three kingdoms contained each other all the time. They form an alliance at times, but just for its own national interests. So they would launch war to defend their national interests. The three kingdoms had a complex relationship with China.One hand, they didn’t want be controlled by China, another hand, they wanted to absorb the Chinese culture what can improve theirs’ comprehensive national strength. The transmissio n of Buddhism and Confucian shows the importance of learn advance culture. The advanced culture can promote the development of the construction of the political and economic, moreover, it is benefit to the growth of arts and culture. Chinese saying goes â€Å"taking history as a mirror†, in my opinion, it’s doesn’t work when you learn to some other country’s history.When we learning foreign history we will take better understanding of what do they thinking, why do they do things like that†¦ I think it’s a wonderful way to promote exchanges between the countries of the world. Bibliography: [1]Encyclopedia of World History, Vol I, P464 Three Kingdoms, Korea, Edited by Marsha E. Ackermann, Michael J. Schroeder, Janice J. Terry, Jiu-Hwa Lo Upshur, Mark F. Whitters. [2] http://blog. daum. net/cor1007/8743772 [3] ? / [4] http://www. britannica. com/EBchecked/topic/438085/Paekche [5] by [6]? Korea old and new a history?Ch. 3. Aristocratic So cieties Under Monarchical Rule_ Political and Social Structure of the Three Kingdoms p32~p33 [7] http://scienceview. berkeley. edu/VI/index. html [8]http://www. britannica. com/EBchecked/topic/719289/Korean-art/283332/Three-Kingdoms-period-c-57-bce-668-ce [9]Radical Pedagogy (2001) ISSN: 1524-6345 Jeong-Kyu Lee, Ph. D. Division of Educational Policy Research Korean Educational Development Institute/Hongik University [10] ? Korea old and new a history? Ch. 3. Aristocratic Societies Under Monarchical Rule_ Political and Social Structure of the Three Kingdoms p39

Data Warehouses & Data Mining

DATA WAREHOUSES & DATA MINING Term-Paper In Management Support System [pic] Submitted By:Submitted To: Chitransh NamanAnita Ma’am A22-JK903Lecturer 10900100MSS ABSTRACT :- Collection of integrated, subject-oriented, time-variant and non-volatile data in support of managements decision making process. Described as the â€Å"single point of truth†, the â€Å"corporate memory†, the sole historical register of virtually all transactions that occur in the life of an organization.A fundamental concept of a data warehouse is the distinction between data and information. Data is composed of observable and recordable facts that are often found in operational or transactional systems. At Rutgers, these systems include the registrar’s data on students (widely known as the SRDB), human resource and payroll databases, course scheduling data, and data on financial aid. In a data warehouse environment, data only comes to have value to end-users when it is organized and p resented as information.Information is an integrated collection of facts and is used as the basis for decision-making. For example, an academic unit needs to have diachronic information about its extent of instructional output of its different faculty members to gauge if it is becoming more or less reliant on part-time faculty. [pic] INTRODUCTION :- â€Å"The data warehouse is always a physically separate store of data transformed from the application data found in the operational environment†. Data entering the data warehouse comes from operational environment in almost every case.Data warehousing provides architectures and tools for business executives to syste-matically organize ,understand ,and use their data to make stragetic decisions. A large number of organizations have found that data warehouse systems are valuable tools in today’s competive,fast-evolving world. In the last several years ,many firms have spent millions of dollars in building enterprise wide da ta warehouses. Many people feel that with competition mounting in every industry ,data warehousing is the latest must have marketing weapon –a way to keep customers by learning more about their needs.Data warehouses have been defined in many ways,making it difficult to formulate a rigorous definition. Loosely speaking , a data warehouse refers to a database that is maintened separately from an organization,s operational databases. Data warehouse systems allow for integration of a variety of applications systems . They support information processing by providing a solid platform of consolidated historical data for analysis. Data warehousing is a more formalised methodology of these techniques.For example, many sales analysis systems and executive information systems (EIS) get their data from summary files rather then operational transaction files. The method of using summary files instead of operational data is in essence what data warehousing is allabout. Some data warehousin g tools neglect the importance of modelling and building a datawarehouse and focus on the storage and retrieval of data only. These tools might havestrong analytical facilities, but lack the qualities you need to build and maintain a corporatewide data warehouse.These tools belong on the PC rather than the host. Your corporate wide (or division wide) data warehouse needs to be scalable, secure, openand, above all, suitable for publication. NEED OF DATA WAREHOUSE :- Missing data: Decision support requires historical data which operational DBs do not typically maintain Data Consolidation: DS requires consolidation (aggregation, summarization) of data from heterogeneous sources: operational DBs, external sources Data quality: Different sources typically use inconsistent data representations, codes and formats which have to be reconciled. pic] DATA WAREHOUSE ARCHITECTURE :- [pic] Components :- †¢ OPERATIONAL DATA WAREHOUSE ( for the DW is supplied from mainframe operational data he ld in first generation hierarchical and network databases, departmental data held in proprietary file systems, private data held on workstaions and private serves and external systems such as the Internet, commercially available DB, or DB assoicated with and organization’s suppliers or customers †¢ OPERATIONAL DATABASE( is a repository of current and integrated operational data used for analysis.It is often structured and supplied with data in the same way as the data warehouse, but may in fact simply act as a staging area for data to be moved into the warehouse †¢ LOAD MANAGER ( also called the frontend component, it performance all the operations associated with the extraction and loading of data into the warehouse. These operations include simple transformations of the data to prepare the data for entry into the warehouse WAREHOUSE MANAGER ( performs all the operations associated with the management of the data in the warehouse. The operations performed by this c omponent include analysis of data to ensure consistency, transformation and merging of source data, creation of indexes and views, generation of denormalizations and aggregations, and archiving and backing-up data. †¢ QUERY MANAGER( also called backend component, it performs all the operations associated with the management of user queries.The operations performed by this component include directing queries to the appropriate tables and scheduling the execution of queries. . END-USER ACCESS TOOLS( can be categorized into five main groups: data reporting and query tools, application development tools, executive information system (EIS) tools, online analytical processing (OLAP) tools, and data mining tools. DATA MART :- It is a subset of a data warehouse that supports the requirements of particular department or business function.The characteristics that differentiate data marts and data warehouses include: †¢ a data mart focuses on only the requirements of users associated with one department or business function †¢ as data marts contain less data compared with data warehouses, data marts are more easily understood and navigated †¢ data marts do not normally contain detailed operational data, unlike data warehouse. pic] META DATA:- Metadata is about controlling the quality of data entering the data stream. Batch processes can be run to address data degradation or changes to data policy. Metadata policies are enhance by using metadata repositories. IMPORTANCE OF META DATA :- The integration of meta-data, that is †data about data† †¢ Meta-data is used for a variety of purposes and the management of it is a critical issue in achieving a fully integrated data warehouse †¢ The major purpose of meta-data is to show the pathway back to where the data began, so that the warehouse administrators know the history of any item in the warehouse †¢ The meta-data associated with data transformation and loading must describe the source data and any changes that were made to the data †¢ The meta-data associated with data management describes the data as it is stored in the warehouse †¢ The meta-data is required by the query manager to generate appropriate queries, also is associated with the user of queries †¢ The major integration issue is how to synchronize the various types of meta-data use throughout the data warehouse. The challenge is to synchronize meta-data between different products from different vendors using different meta-data stores †¢ Two major standards for meta-data and modeling in the areas of data warehousing and component-based development-MDC(Meta Data Coalition) and OMG(Object Management Group) †¢ a data warehouse requires tools to support the administration and management of such complex enviroment. †¢ for the various types of meta-data and the day-to-day operations of the data warehouse, the administration and management tools must be capable of supportin g those tasks: †¢ monitoring data loading from multiple sources data quality and integrity checks †¢ managing and updating meta-data †¢ monitoring database performance to ensure efficient query response times and resource utilization. [pic] [pic] DATA WAREHOUSING PROCESSES :- The process of extracting data from source systems and bring it into the data warehouse is commonly called ELT, which stands for extraction, transformation, and loading. In addition, after the data warehouse (detailed data) is created, several data warehousing processes that are relevant to implementing and using the data warehouse are needed, which include data summarization, data warehouse maintenance. Extraction in Data Warehouse :-Extraction is the operation of extracting data from a source system for future use in a data warehouseenvironment. This is the first step of the ETL process. After extraction, data can be transformed and loaded into the data warehouse. Extraction process does not ne ed involve complex algebraic database operations, such as join and aggregate functions. Its focus is determining which data needs to be extracted, and bring the data into the data warehouse, specifically, to the staging area. The data has to be extracted normally not only once, but several times in a periodic manner to supply all changed data to the data warehouse and keep it up-to-date.Thus, data extraction is not only used in the process of building the data warehouse, but also in the process of maintaining the data warehouse. Every often, entire documents or tables from the data sources are extracted to the data warehouse or staging area, and the data completely contain whole information from the data sources. There are two kinds of logic extraction methods in data warehousing. Full Extraction :- The data is extracted completely from the data sources. As this extraction reflects all the data currently available on the data source, there is no need to keep track of changes to the data source since the last successful extraction. The source data will be provided as-is and no additional logic information is necessary on the source site. Incremental Extraction :-At a specific point in time, only the data that has changed since a well-defined event back in history will be extracted. The event may be the last time of extraction or a more complex business event like the last sale day of a fiscal period. This information can be either provided by the source data itself, or a change table where an appropriate additional mechanism keeps track of the changes besides the originating transaction. in most case, using the latter method means adding extraction logic to the data source. For the independence of data sources, many data warehouses do not use any change-capture technique as part of the extraction process, instead, use full extraction logic.After full extracting, the entire extracted data from the data sources can be compared with the previous extracted data to identify the changed data. Unfortunately, for many source systems, identifying the recently modified data may be difficult or intrusive to the operation of the data source. Change Data Capture is typically the most challenging technical issue in data extraction. [pic] DATA MINING :- Data Mining is the process of discovering new correlations, patterns, and trends by digging into (mining) large amounts of data stored in warehouses, using artificial intelligence, statistical and mathematical techniques. Data mining can also be defined as the process of extracting knowledge hidden from large volumes of raw data i. e. he nontrivial extraction of implicit, previously unknown, and potentially useful information from data. The alternative name of Data Mining is Knowledge discovery (mining) in databases (KDD), knowledge extraction, data/pattern analysis, etc. The importance of collecting data thai reflect your business or scientific activities to achieve competitive advantage is widely recog nized now. Powerful systems for collecting data and managing it in large databases are in place in all large and mid-range companies. [pic] How Data Mining Works :- While large-scale information technology has been evolving separate transaction and analytical systems, data mining provides the link between the two.Data mining software analyzes relationships and patterns in stored transaction data based on open-ended user queries. Several types of analytical software are available: statistical, machine learning, and neural networks. Generally, any of four types of relationships are sought: Classes: Stored data is used to locate data in predetermined groups. For example, a restaurant chain could mine customer purchase data to determine when customers visit and what they typically order. This information could be used to increase traffic by having daily specials. Clusters: Data items are grouped according to logical relationships or consumer preferences. For example, data can be mined t o identify market segments or consumer affinities.Associations: Data can be mined to identify associations. The beer-diaper example is an example of associative mining. Sequential patterns: Data is mined to anticipate behavior patterns and trends. For example, an otitdoor equipment retailer could predict the likelihood of a backpack being purchased based on a consumer's purchase of sleeping bags and hiking shoes. DATA MINING MODELS :- 1. Predictive Model Prediction a. determining how certain attributes will behave in the future Regression b. mapping of data item to real valued prediction variable Classification c. categorization of data based on combinations of attributes Time Series analysis xamining values of attributes with respect to time 2. Descriptive Model Clustering most closely data clubbed together into clusters Data Summarization extracting representative information about database Association Rules associativity defined between data items to form relationship Sequence Di scovery it is used to determine sequential patterns in data based on time sequence of action [pic] APPLICATIONS OF DATA WAREHOUSE :- Exploiting Data for Business Decisions The value of a decision support system depends on its ability to provide the decision-maker with relevant information that can be acted upon at an appropriate time. This means that the information needs to be: Applicable.The information must be current, pertinent to the field of interest and at the correct level of detail to highlight any potential issues or benefits. Conclusive. The information must be sufficient for the decision-maker to derive actions that will bring benefit to the organisation. Timely. The information must be available in a time frame that allows decisions to be effective. Decision Support through Data Warehousing One approach to creating a decision support system is to implement a data warehouse, which integrates existing sources of data with accessible data analysis techniques. An organisati on’s data sources are typically departmental or functional databases that have evolved to service specific and localised requirements.Integrating such highly focussed resources for decision support at the enterprise level requires the addition of other functional capabilities: Fast query handling. Data sources are normally optimised for data storage and processing, not for their speed of response to queries. Increased data depth. Many business conclusions are based on the comparison of current data with historical data. Data sources are normally focussed on the present and so lack this depth. Business language support. The decision-maker will typically have a background in business or management, not in database programming. It is important that such a person can request information using words and not syntax. [pic]The proliferation of data warehouses is highlighted by the â€Å"customer loyalty† schemes that are now run by many leading retailers and airlines. These sc hemes illustrate the potential of the data warehouse for â€Å"micromarketing† and profitability calculations, but there are other applications of equal value, such as: Stock control Product category management Basket analysis Fraud analysis All of these applications offer a direct payback to the customer by facilitating the identification of areas that require attention. This payback, especially in the fields of fraud analysis and stock control, can be of high and immediate value. APPLICATIONS OF DATA MINING:- †¢ Banking: loan/credit card approval †¢ predict good customers based on old customers †¢ Customer relationship management: identify those who are likely to leave for a competitor. †¢ Targeted marketing: †¢ identify likely responders to promotions †¢ Fraud detection: telecommunications, financial transactions †¢ from an online stream of event identify fraudulent events †¢ Manufacturing and production: †¢ automatically adjust knobs when process parameter changes †¢ Medicine: disease outcome, effectiveness of treatments †¢ analyze patient disease history: find relationship between diseases †¢ Molecular/Pharmaceutical: †¢ identify new drugs †¢ Scientific data analysis: †¢ identify new galaxies by searching for sub clusters †¢ Web site/store design and promotion: find affinity of visitor to pages and modify layout. [pic] CONCLUSION :- What we are seeing is two-fold depending on the retailer's strategy: 1) Most retailers build data warehouses to target specific markets and customer segments. They're trying to know their customers. It all starts with CDI – customer data integration. By starting with CDI, the retailers can build the DW around the customer. 2) On the other side — there are retailers who have no idea who their customers are, or feel they don’t need to†¦. the world is their customer and low prices will keep the worldloyal. They use the ir data warehouse to control inventory and negotiate with suppliers.The future will bring real time data warehouse updates†¦with the ability to give the retailer an minute to minute view of what is going on in a retail location†¦and take action either manually or through a condition triggered by the data warehouse data†¦ The future belongs to those who: 1) Possess knowledge of the Customer and 2) Effectively use that knowledge†¦ REFERENCES :- 1. Mining interesting knowledge from weblogs: a survey – Federico Michele Facca, Pier Luca lanzi. http://software. techrepublic. com. com/abstract. aspx http://en. wikipedia. org/ http://msdn. microsoft. com/ Google Books Google Images Google Search www. seminarprojects. com Self =========================================================